ProFitArt is a production platform founded in 2012 by Šárka Pavelková with a focus on independent non-verbal, physical and contemporary dance theatre as well as creative education with social overlap.
ProFitArt is a production platform founded in 2012 by Šárka Pavelková with a focus on independent non-verbal, physical and contemporary dance theatre and in recent years on creative education with a social overlap. We aim to provide production, financial and technical support to both emerging and experienced artists, enabling them to realise their creative visions in an understanding and supportive environment. The second stream of activity then implements projects related to creative education.
We provide opportunities for emerging artists to work in an understanding and supportive environment where they can realise their visions. We provide experienced artists with continued employment in the theatre market with accompanying management support and career development. We provide a full management service including production, financial and technical support. Financial support includes the acquisition of state and non-state funding through domestic and international grants and their administration. We maintain productions in repertory for several years and provide touring arrangements in the country and abroad with all management.
Among the collaborators there are many important established artists – Lenka Vagnerová, Katarína Kalivodová (SK/CZ), Matej Matejka (SK/PL), Maxim Didenko (RU), Cécile Da Costa (FR/CZ), Nela Kornetová (CZ/NO), Jun Wan Kim (KO/CZ), Róbert Nižník (CZ/SK), Dominika Špalková, Lukáš Karásek, Martin Talaga (SK), Alexandr Volný (CZ), Lukáš Lepold (CZ), Cécile Da Costa (FR), Barbora Ungerová. In particular, the example of Martin Talaga shows that it pays to give a chance to emerging artists, as he won the Dance Production of the Year and Discovery of the Year 2018 awards at the Czech Dance Platform for his production SOMA.
We also implement long-term international projects funded from foreign sources, which are managed, administered and fully organised by our organisation.
The second stream of activity is creative education – we implement educational and social projects that target children, educators, parents and the elderly, using psychomotor and emotional training in and out of school. This stream includes, for example, the Learning by Circus workshops for children and teachers led by lecturers Cécile Da Costa and Robert Janč, or the Dance and Mental Health in Schools and Beyond project, which we implemented in August and September 2024 together with the British Company Chameleon. This project included a movement suburban camp for children from socially disadvantaged backgrounds, a practical seminar for the helping professions, and the sharing of experiences between professional dancers and dance therapists.
Šárka Pavelková
Theater producer and manager.
She graduated from the Department of Theater Studies at Masaryk University in Brno. In 2012, she founded the production platform ProFitArt, where she works as its leader and a producer. The establishment of our own production entity was preceded by production and management activities for Czech ensembles, mainly physical and dance theater – Farm in the Cave or DOT504.
She helped the leading Czech choreographer Lenka Vagnerová to be cratively indipendent and establish her own ensemble. In addition to production, Šárka Pavelková is involved in educational projects, international cooperation projects, cultural policy or fundraising. In 2016-2021 she was the executive manager of the Association of Independent Theaters of the Czech Republic. Since 2021, she has been cooperating with KD Mlejn on the programs of theater residences and international projects.
Pavla Haluzová
PR manager.
She comes from Olomouc. After graduating the Theory and History of Theater at the Masaryk University in Brno, she joined the Archa Theater, where she worked as a cashier and later a PR assistant and coordinator of the Archa.školám project (program for schools). For several years she wrote for the cultural server Informuji.cz.
Since 2020, she has been working as PR manager of the production platform ProFitArt. Since 2021, she has been working as the PR manager of Veronika Knytlová’s MindMove art association, as well as the PR manager and photographer of the K2 Club, which runs a family center and kindergarten.